Intro

Girl Scouts of USA is a major youth organization for girls in the United States and American girls living abroad, founded in 1912. The Girl Scout annual cookie sale program started as a grassroots project in 1917 as a way for young girls to develop entrepreneurial and marketing skills. It has remained an icon of American culture today, with approximately 700,000 girls participating in the program annually, and approximately 200 million boxes sold every season.

In 2026, Girl Scouts is set to launch a new cookie under the name Exploremores™, inspired by Rocky Road ice cream.

Role
I am responsible for creating the social media designs for the release of Girl Scouts’ 2026 Exploremores™ cookie, set to launch in the spring of 2026.

Scope
I worked in collaboration with a lead designer to develop the visual experience for Exploremores™, which communicates its playful roots while also reflecting the love for adventure seen in the Girl Scouts’ brand ethos and history.

Lead designer: Julie Finn